Design - Handy Hints
We want your work to be printed successfully and to be of a high quality. With a computer in every home and office (nearly), many people want to do their own design, either because they want to be able to control the design process or to save money.
However many people, including graphic designers, are not aware of some of the pitfalls in creating work for printing on a press. This can lead to frustration and disappointment. These notes may help to ensure a better result by sharing our experience in designing for print.
Q: Color
A: A computer screen creates color by means of Red Green and Blue dots (RGB). A printing press uses reflected light, not emitted light, so uses Cyan, magenta, Yellow and Black (CMYK). Using RGB when designing a piece or artwork for printing results in a color shift. To avoid this, most graphic design programs can be set to work in CMYK rather then RGB.
There are two main types of printing on a press, spot color and full color. Spot color is suitable when only one or two colros are used in your work. It has the advantage of ensuring that the colors produced are accurate and the work is often less expensive to print. Full color on the other hand, gives a designer much more flexibility. Recent trends have dramatically cut the cost of full color printing by printing several jobs at once. However precise color reproduction (because each shade is made up of dots of CMYK) is not possible. Please note, printing ink is transparent. If printed on a cream or other color paper or card, a color shift may occur.
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